Hiring for a Data Scientist focused on Marketing Mix Modelling (MMM).
Key Skills & Responsibilities:
- Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations
- Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI
- Strong statistical/econometric modeling skills (e.g., regression, time series, Bayesian methods)
- Proficiency in programming languages such as Python and/or RRequisitos
- 3 to 9 years of experience
- Strong statistical/econometric modeling skills (regression, time series, Bayesian methods)
- Proficiency in Python and/or R
- Ability to join within 30 days
Diferenciais
- Experience with hierarchical modeling
- Experience measuring and forecasting marketing ROI